Overview

Better Tools. Better Service. Tremendous Results.

There are lots of reasons why newspapers look to implement CRM systems, but the one common thread is to provide sales teams the support information to engage active, inactive and prospective accounts with equal vigor.

Successful NewspaperCRM clients see their sales teams manage both active and churned accounts to ensure their total account list is “touched” on a regular basis.  Additional emphasis is placed on automating the goals tracking process, keeping everyone pointed towards selling and generating new revenue – instead of manually creating and emailing spreadsheets to everyone.

Schedule A demo

Please reach out to us with your questions. You've got to see NewspaperCRM in action.  We can help your sales team. 

A Toolkit for Sales

NewspaperCRM is a sales software product designed by experienced media and technology professionals, specifically for the publishing and media industry. It’s really a toolkit, seamlessly incorporating:

• Time and territory management,

• Instant daily reports,

• Account churn analysis,

• Email marketing campaigns, and

• Forecasting and budgeting.

All of these features and more are provided without adding to the account execs “to do” list. Sales people immediately see its value and ease of use, while sales managers gain an excellent handle on "what’s going on" in the field.

How We Are Different

How we are different: We are focused entirely on helping newspaper media companies generate more ad revenue and advertiser success stories. Also, NewspaperCRM generates positive ROI measured in days or weeks, "not" in months or years. Just ask some of the nearly 200 newspaper titles across the country already working with us!

Benefits to a Newspaper

In the end, it’s all about sales! Isn’t it? The capabilities in NewspaperCRM enable a sales team to maximize efficiency and focus on selling, rather than sales process. With NewspaperCRM, sales people first gain a thorough understanding of their advertiser’s needs, and then the software coaches them through the proposal and presentation process. As a result, they are walking out the door with solid reasons to buy in a matter of minutes and their effort produces results.

Why Companies Choose Us

We know there are other CRM offerings out there. Many of our clients have tried them and were disappointed. They choose us because we understand the publishing industry and market needs. We are about forging long-term partner relationships with our customers, making sure they are getting value, answering questions immediately and developing customized solutions, when needed.

"take our word for it…."

“NewspaperCRM has been the backbone of our sales team for nine years, providing a centralized, user-friendly platform to track revenue and prospects. Just last month, the built-in email marketing functionality helped us generate thousands of dollars in revenue—far exceeding our annual CRM investment. With NewspaperCRM , we reach more prospects, drive sales more efficiently, and keep our pipeline flowing.”

Stuart Richner, CEO, Richner Communications

"NewspaperCRM is already making us money - and we've only just met.
Robin’s work training our sales teams across Southern Newspapers is already making us money.

On the first day...with the activity history at her fingertips, one rep saw an account listed she'd not spoken to for a while. A quick phone call later, she'd landed $1,400 from an inactive customer.

Other CRMs may offer more bells and whistles, but when it gets right down to it, they become a nagging expense if people don't use them. With its intuitive design, efficient toolset, and Robin's excellent training, NewspaperCRM is the perfect place for anyone's team to streamline their sales process and begin driving incremental revenue.

We reviewed several other CRMs and found NewspaperCRM to be the best combination of tools and features for our nimble newspaper models. Southern Newspapers rolled out NewspaperCRM across all of our properties last month (June 2024) and we are so excited about our early success.

Good times ahead for both our sales teams and Southern Newspapers!"

Leonard Woolsey, President, Southern Newspapers

"Empowering our sales team with NewspaperCRM was one of the most important strategic moves we made in the last decade. We are a mid-sized community publishing group that has always had an excellent sales team. As publisher, I've been looking for a simple way to increase our market share, accelerate our digital revenue and cross-pollinate sales across departments. It is simple to use, integrates seamlessly with our front-end system and ‘The CRM Guy’ (Robin) and his team are constantly innovating to make the software even better.  

This system is designed with our sales team in mind and has been a game-changer for us. As we add to our portfolio of newspaper, magazine and digital products. NewspaperCRM is keeping us organized and focused; even as our business becomes more complex to manage. It also offers great continuity when sales team members are out of the office.  

Going live with the system was easy. We actually implemented the system and trained our sales team during our peak summer selling period and it was no problem at all. We had previously used Salesforce, but it was not integrated with our front-end system due to the additional costs of doing so. With NewspaperCRM, integration was included in our affordable one-time setup fee. 

With this tool in place, revenue was up 11% last month and our digital revenue is now up over 53% compared to what we did during the same period last year.   

I highly recommend NewspaperCRM and can't thank Robin and his team enough for helping us drive revenue."

Andrew Olsen, Publisher, Times/Review Media Group

Put nearly 30 years of media experience to work for your organization. Give us a call, shoot us an email or drop us a note. We're in a very unique position to drive new revenue and sales efficiency to your enterprise.

Robin E. Smith
423.430.8577
thecrmguy@newspapercrm.com
Cell 423.647.0877

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Tri-Cities, TN